Database queries are now more difficult to execute on the internet, and it can take longer to complete queries than ever before, according to research from Google.
In the past, the search giant’s database of millions of web properties could be accessed from anywhere in the world, including mobile devices.
Now, it’s even harder for developers to access their own data.
Google is investigating ways to improve its search results, but so far it’s not clear whether the new restrictions will help.
“There’s not a lot of information out there on how to fix this, so we’re investigating,” said Eric Wernick, senior vice president of data analytics and privacy at Google.
“We’re working on it right now.”
Some websites have already begun to remove their database entries from Google’s search results.
Yahoo said in a blog post Monday that it was removing all the database entries related to its popular news website, Yahoo News.
Twitter said it would be removing all its tweets related to the site.
But the Google database isn.
The new rules also come on the heels of a slew of changes to Google’s algorithms.
In June, the company updated its algorithm to make it harder for people to trick Google into revealing their real-time location by tricking it with fake profiles.
The changes came as a result of a lawsuit filed by privacy advocates against the company.
The change comes at a time when many businesses are relying on Google’s own search engine to deliver results for their customers.
Many also use the company’s data to deliver targeted ads.
That’s why, while Google’s algorithm is being scrutinized, other businesses are also being pressured to change their algorithms, Wernicks said.
“You could say we’re at a crossroads here,” he said.
Google’s decision to change its algorithms comes at the same time as the search engine is getting into more and more data mining, including with the help of social media companies.
In July, the social media giant paid a $1.7 million fine to the U.S. Securities and Exchange Commission for not properly disclosing how it collects data from its users.
Google has also been getting more aggressive in enforcing its privacy policies, which include requiring that companies share data on users with the company every two years.
That has led some businesses to question Google’s privacy practices, Wichleben said.
That, coupled with the increased use of Google services by social media and apps, is forcing many businesses to rethink how they handle their data.
“Companies that are using Google services, especially in social media, are increasingly having to adjust their policies around how they use their users’ data,” Wichlmann said.